Misrepresentation suspension on a WooCommerce or custom store: the checklist before you request a review
Updated 2026-10-12 ยท by Hieu Tran, written with AI agents and checked against the sources below
Google suspends Merchant Center accounts for misrepresentation "upon detection and without prior warning" when it considers a violation egregious, and the notice doesn't say which page or claim it was. Most checkers published in 2026 only read Shopify stores. The causes are the same on any platform: who you are, what a shopper pays and gets, and whether your pages agree with each other.
Paste your store or a product URL: we read the public pages a reviewer reads and list every gap, with the page it's on. Any platform, full list free.
What the policy covers
Business identity: a false or missing business name, contact information or location; implying affiliation with brands you don't have.
Omitted information: total price with taxes and fees, recurring costs, shipping, restocking and return-shipping costs not shown before purchase.
Misleading pricing and terms: hidden fulfilment delays or refund restrictions; prices that change after the click.
Unavailable offers: items shown as available that you can't ship; implying local shipping when you ship from abroad.
Misleading claims: results presented as typical when they're improbable; health claims.
How enforcement works
Egregious cases: suspension without warning; reinstatement only in "compelling circumstances".
Other cases: usually a warning email with 7 or 28 days to fix first.
Account reviews typically take about 7 business days. Merchants report a limited number of review requests before a suspension sticks, so don't request one until everything below is fixed.
The checklist (any platform)
Contact: an email address, a phone number and a physical or business address visible on the site, not just a contact form.
One name: the same business name in the site title, footer, policies, structured data and your Merchant Center business info.
Policies: return/refund (with a number of days, or a clear "no returns"), shipping (times and costs), privacy and terms, all linked in the footer. Template text removed.
Consistency: the return window on the home page, product pages and policy says the same thing; shipping costs match Merchant Center's shipping settings.
Prices: product structured data (JSON-LD) carries the same price and availability as the page and the feed. On WooCommerce, check a plugin or cache isn't serving a stale price.
Claims: remove "#1", "official retailer", "FDA approved", fake countdowns and trust badges you can't back up.
Checkout: https everywhere, the full total before payment, no surprise fees.